Guest Lecture: Catherine Payne


We had a brilliant talk this morning on the psychology surrounding behavioural change.

Catherine Payne, who has worked with various companies including Lucozade, talked us through some established psychological models concerning behavioural change, and applied them in a way that could help us understand how to influence consumers to change their behaviour and adopt our products.

She also took the time to sit with students in the studio afterwards and speak to individuals specifically about their product designs.

Thanks Catherine.


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